The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and BrandSpark, in association with Dapresy.
This result follows other pieces of research which have also pointed to mobile as being among the most impactful future trends, although those studies didn’t focus on consumer trends.
Trailing mobile among the most influential consumer trends are three others commonly discussed: the emergence of Millennials; advanced marketing analytics; and demand for personalization. Read the rest at MarketingCharts.com.
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