![Online Tactics That Drive Customer Acquisition vs Retention [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2016/10/Tactics-That-Drive-Customer-Acquisition-Retention.gif "Table - Online Tactics That Drive Customer Acquisition vs Retention")
Content and demand generation services provider WBR Digital and emarketing marketing automation service provider emarsys surveyed 254 retail professionals in the US at companies with annual revenues under $100 million.
According to the data, 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chose email.
A solid reason why could be that more and more marketers are pushing more personalization toward their email campaigns, making them more tailored to customer needs. In a separate May 2016 study from Evergage and Researchscape, well over half of respondents across industries said they are personalizing email.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.