![US Podcast Advertising Spending, 2014-2020 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/09/us-podcast-ad-spending.gif "Chart - US Podcast Advertising Spending")
Research from Bridge Ratings looked at the abandonment rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Overall, US podcast ad spending is increasing year over year. According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016. In 2020, it’s estimated to reach $395 million. Read the rest at eMarketer.
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