According to 2015 survey data from Tune, “app store search accounts for over 67% of actual app discovery. When you drill down into each motivation factor for how search compares to being taken directly to the app’s page, you’ll notice some more interesting nuggets.”
“For example, 50% of the people who were motivated to download an app from an ad, actually went to the app store to search for that app. Again, you should note this is for ads as a whole, and this percentage changes when you break down different ad types.”
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.