![Developers Who Are Currently Creating Virtual Or Augmented Reality Games [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/07/203780.gif "Chart - Developers Who Are Currently Creating Virtual Or Augmented Reality Games")
A January 2016 report by UBM Game Network, meanwhile, reveals that while just 7% of gaming industry professionals worldwide were developing VR or AR games in 2014, nearly 20% said the same just one year later. This, again, suggests that far before Pokémon Go arrived, AR was gaining quickly in popularity, especially within the gaming industry itself. Read the rest at eMarketer.
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