![Top Content Personalization Tactics [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/05/ForbesInsightsPwC-Building-Content-Personalization-Capabilities-Jan2016.png "Chart - Top Content Personalization Tactics")
Many companies are having trouble delivering personalized 1:1 content across various touch points such as web pages, and e-commerce channels, and mobile applications; email and social media are the only touch points through which a majority are able to deliver personalized content. That’s according to a new PwC and Forbes Insights report, which finds that companies are prioritizing strong data collection and analytics in order to improve their ability to deliver personalized 1:1 content.
Beyond data analytics, many survey respondents are also trying to improve their content creation and distribution speed, as time is now being cited as a primary challenge to creating compelling content. Read the rest at MarketingCharts.com.
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