![Metrics For Measuring Success Of TV Ad Campaigns [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/02/ForbesInsightsSimulmedia-Measuring-Biz-Outcomes-TV-Ad-Campaigns-Nov2015.png "Chart - Metrics For Measuring Success Of TV Ad Campaigns")
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%), finds a recent report from Forbes Insights and Simulmedia, and these are also the outcomes that have increased in importance for the largest share of advertisers over the past 3-5 years. So how are advertisers tying TV advertising to increased sales and other business outcomes?
Most commonly, companies are looking at total purchase data after ads run (64%) and total website visits after ads run (60%). That’s likely a reflection of the common metrics used, which include direct website traffic, which is now as popular as Gross Rating Points (GRPs). Read the rest at MarketingCharts.
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