Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population, according to a recent comScore study. Facebook ranks as the top mobile app among this group, occupying more than 1 in 5 total app minutes (21.2%) in June 2015, followed by Pandora Radio (14.3%) and YouTube (5.6%). Adding in Instagram (3.9%) and Facebook Messenger (3.1%) results in Facebook-owned apps accounting for 28.2% of Millennials’ total mobile app time.
Source: comScore
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