Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing, according to a new study from Spear Marketing Group. The survey also finds greater enthusiasm for social networking ads than paid search in the next 12-18 months.
The leading result for email – 83% consider it a critical component of their current marketing program – is in keeping with data contained in MarketingCharts’ 2015 B2B Digital Marketing Insights Report, which details the top channels by ROI (and includes benchmarks, in some cases). Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.