![Wearables At Work, March 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/08/189632.gif "Chart - Wearables At Work")
There’s been plenty of chatter about what consumers want from wearables and what they’ll use them for, such as mobile payments and health and fitness tracking. Based on recent research, wearable devices are also set to change the business world.
In a March 2015 study by Salesforce.com, nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success. More than three-quarters of users had already seen improvement in their business performance due to wearables, and 86% of adopters intended to increase spending over the next 12 months.
Enterprises were most interested in using wearables to track workplace productivity, but beyond that, improving the customer experience thanks to real-time access to customer data, business analytics and alerts, and customer instruction and coaching were all top use cases. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.