![Top Audience Targeting Types For Branding, May 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/07/ForbesQuantcast-Most-Important-Audience-Targeting-Types-May2015.png "Chart - Top Audience Targeting Types For Branding")
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns, and that holds true for most company sizes, finds a global survey of 300 executives from Forbes Insights and Quantcast. Following psychographics (75%) and demographics (71%) was purchase data (66%), with social (55%) and search (47%) data also important to roughly half of respondents.
There were a couple of interesting discrepancies when sorting by company revenue, though. Among the largest companies (those with $10 billion or more in annual revenue), demographics (75%) were the clear favorite, followed by social data (56%), which was otherwise one of the lower-ranked of the five options among other company sizes (all of which had at least $500 million in annual revenues). Additionally, executives from the largest enterprises were less likely than average to cite psychographics (54% vs. 75%) and purchase data (48% vs. 66%) as being important audience targeting types. (It should be noted that these respondents comprised a relatively small share (18%) of the total survey sample, totaling 55.) Read the rest at MarketingCharts.
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