![Streaming Video Ad Completion Rates By Device Type, 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/06/Vindico-Streaming-Video-Ad-Completion-Rate-by-Device-in-2014-Apr2015.png)
Video ad completion rates were lower on devices with smaller screens last year, reports Vindico, as smartphone (46%) and tablet (54%) viewers completed ads at roughly half the rate of those watching on gaming consoles (95%) and OTT boxes (99%). The overall video ad completion rate stood at 78%, but just 37% of video impressions were both viewable and viewed to completion. (Completion rate figures exclude skippable ad impressions from Google/YouTube.) Separately, the average click-through rate for video ads was 0.62%, with that figure highest for tablets (3.62%) and smartphones (2.36%) and lowest for OTT boxes (0.01%) and game consoles (0.11%). Source: Vindico
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