![Consumer Attitudes Toward Direct Mail, April 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/06/Gallup-Americans-Reactions-to-Mail-Apr2015.png "Chart - Consumer Attitudes Toward Direct Mail")
Consumer attitudes towards direct marketing: US adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. While adults’ feelings are generally neutral about seeing a letter from a business (30% positive; 34% neutral; 30% negative), the same can’t be said for advertising cards or fliers, which are more than twice as likely to engender a negative (51%) than positive (22%) reaction. Source: Gallup
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