Social media in general, and Facebook in particular, are now hugely important sources of traffic for news outlets.
The reason is simple: that’s where people, particularly young people, get most of their news. Results from a survey of more than 2,000 Americans by Deloitte released this morning only reinforce the point. Read the rest at Quartz.
News Consumption via Television vs. Social Media By Generation
- US
- Television – 48%
- Social – 11%
- Boomers
- Television – 61%
- Social – 3%
- Xers
- Television – 45%
- Social – 10%
- Adult Millennials (26-31)
- Television – 40%
- Social – 15%
- Young Millennials (14-25)
- Television – 28%
- Social – 26%
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