![Mobile Advertising Monetization By OS, 2011-2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/02/Opera-Mobile-Ad-Monetization-by-OS-Q42011-Q42014-Feb2015.png "Chart - Mobile Advertising Monetization By OS")
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4, a significant hike from 37.7% during the year-earlier period. But iOS continues to punch above its weight class in monetization, garnering 51.7% share of revenues while representing just 27.2% share of traffic. The iPad in particular still shows “remarkable monetization capabilities,” itself accounting for 12.5% of total mobile ad revenues despite representing 5% of traffic. Even so, Android’s revenue share has been growing, capturing share from iOS and other platforms. Source: Opera Mediaworks
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