![Trends That Will Affect Marketers By 2020, February 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/02/MarketoEIU-Future-Trends-Impacting-Marketers-by-2020-Feb2015.png "Chart - Trends That Will Affect Marketers By 2020")
Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those are just a couple of the changes envisioned in the next 3-5 years by the 478 CMOs and senior marketing executives surveyed by the Economist Intelligence Unit for a Marketo-sponsored report [PDF].
The study sees marketing as “driving engagement, experience and revenue” in the years to come. Read the rest at MarketingCharts.
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