![Global Daily Share Of Search Ad Clicks, Q4 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/01/Adobe-Global-Daily-Share-of-Search-Ad-Clicks-in-Q4-Jan2015.png "Chart - Global Daily Share Of Search Ad Clicks")
Weekends tend to garner a greater share of search ad clicks on mobile devices than on desktops, finds Adobe in its most recent quarterly Digital Advertising Report covering Q4 2014. Indeed, almost one-third (32%) of mobile search ad clicks came on the weekend, with Sundays (17%) netting the largest daily share. By comparison (and not altogether unsurprisingly), weekends saw a lower combined share (27%) of desktop text ad clicks, with Monday (16%) seeing the largest daily portion. When it came to interaction rates on Facebook, though, Friday was best for likes and shares from brand Facebook followers. Source: Adobe [PDF]
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