![Brand Buzz Among Millennials & Minorities, 2014 [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2015/01/YouGov-Brand-Buzz-Rankings-Millennials-Minorities-in-2014-Jan2015.png "Table - Brand Buzz Among Millennials & Minorities")
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov’s segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population at-large, it came in 5th among Millennials while taking the top ranking among African-Americans and the second spot with Hispanics. Also interesting: YouTube’s ranking among the Millennial generation (#4) was actually 2 spots lower its overall standing among adults. Meanwhile, Samsung enjoyed strong buzz scores among minority groups, coming in first for Hispanics and second for African-Americans. Source: YouGov
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