![Pinterest Demographics [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2015/01/PI_2015-01-09_social-media-demos_04.png "Table - Pinterest Demographics")
[Tweet “Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.”]
Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013. Women continue to dominate the site, as they did in 2013: fully 42% of online women are Pinterest users, compared with just 13% of men (although men did see a significant increase in usership from 8% in 2013). While Pinterest remains popular among younger users, there was an 11-point increase between 2013 and 2014 in the proportion of those 50 and older who use the site. Other demographic groups that saw a notable increase in usership include whites, those living in the lowest- and highest-income households, those with at least some college experience, and suburban and rural residents. Read the rest at Pew Internet.
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