![Reasons People Become Loyal To Brands, November 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/SAP-US-Consumers-Brand-Loyalty-Drivers-Nov2014.png "Chart - Reasons People Become Loyal To Brands")
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand, according to an SAP survey conducted by Ipsos. Overall, the product or service itself is – unsurprisingly – the biggest driver of brand loyalty, consistent with other research on this topic. Source: SAP SE
Posted in Advertising, Consumer Behavior
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