![How People Discover Information Online, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/Forrester-How-US-Consumers-Discover-Websites-Dec2014.png "Chart - How People Discover Information Online")
Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating out Facebook (25%), TV ads (23%) and TV shows or news stories (21%). The study notes that TV ads and news stories have risen in prominence from years past as online information discovery methods. Source: Forrester Research, Inc. 2014
Posted in Advertising, Consumer Behavior, Content Marketing, Email Marketing, Link Building, Magazine Advertising, Media Consumption, Newspaper Advertising, Online Behavior, Print Advertising, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization (SEO), Social Media Marketing, Social Sharing, Television Advertising, Word Of Mouth
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