![Unethical Consumer Review Practices Committed By Businesses, November 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/183303.gif "Chart - Unethical Consumer Review Practices Committed By Businesses")
YouGov respondents claimed to view online reviews positively, with 86% saying they were trustworthy, but further questioning suggested they did indeed have negative feelings about online review practices today.
Fully 64% of internet users said they thought individuals wrote online reviews without actually having purchased a product or service, and 68% believed businesses posted negative feedback about competitors’ products and services. Even more, a whopping 80% thought businesses wrote positive online reviews about themselves. Read the rest at eMarketer.
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