![Mobile Ad Behavior By Gender & OS, October 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/AppLovin-Mobile-Ad-Behavior-by-Gender-and-Platform-Oct2014.png "Chart - Mobile Ad Behavior By Gender & OS")
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values, finds AppLovin in an analysis of more than one billion data points in July. That trend holds true across both Android and Apple operating systems, per the report. Separately, while click rates are higher on Android than iOS, iOS users convert at a greater rate and spend more when they do. Source: AppLovin
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