![Top Ways Social Media Provides Enterprises Value, October 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/Hootsuite-Enterprises-on-Social-Medias-Value-Oct2014.png "Chart - Top Ways Social Media Provides Enterprises Value")
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive, according to results from a Hootsuite survey of more than 750 respondents across 8 countries. The survey reveals that respondents are most likely to see the value of social for enhancing relationships with existing customers (84%) and for engaging with influencers (also 84%).
There was similarly broad agreement among respondents that social is valuable for learning about the company’s reputation (81%), monitoring external communication (79%), and resolving customer complaints and questions (73%). Fewer see its benefits in terms of vetting potential employees (54%). Read the rest at MarketingCharts.
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