The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions, with these the top-2 features for both attendees and planners. Compared to planners, though, attendees place less importance on guides or maps to local services in the area, access to information about sponsors, and meeting-specific branding. Source: American Express Meetings & Events
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.