![American Publishers Who Offer Native Advertising, June 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/180206.gif "Chart - American Publishers Who Offer Native Advertising")
Native advertising is here to stay, based on August 2014 numbers from Mintel. The market research provider estimated that US native ad spending came in at $1.3 billion in 2013 and expected this to rise drastically through 2018, when it would reach $9.4 billion.
In a June 2014 study by Mixpo, nearly three-quarters of US publishers said having a native advertising offering was important. And they were taking action. The majority of respondents offered a native advertising solution, and an additional one-fifth planned to do so within the next few years at most. Read the rest at eMarketer.
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