![Latinos’ Attitudes Toward Social Progress, November 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/11/LatinoDecisions-Latino-Attitudes-Social-Progress-Nov20141.png "Chart - Latinos’ Attitudes Toward Social Progress")
Latinos are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%), according to a survey conducted by Latino Decisions for the W.K. Kellogg Foundation. The study also finds broad optimism about economic opportunities that lie ahead, but that many Latino families are living in a state of economic fragility. In fact, 53% reported that they’d be unable to draw on a loan from family or friends should they fall upon tough economic times, and 53% could not secure a bank loan.
Perhaps as a result, the national issue that respondents are most concerned with regards creating more jobs and fixing the economy, with 23% selecting this as their top issue from a list of 12. Immigration reform and deportations (18%) is Latinos’ second-largest concern, followed by gun violence/gun control/crime/public safety (12%) and education/schools (9%). Read the rest at MarketingCharts.
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