![How Shopping Apps Can Improve, October 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/11/ContactSolutions-How-Shopping-Apps-Can-Improve-Oct2014.png "Chart - How Shopping Apps Can Improve")
Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts, followed closely by 39% wanting the ability to get help when needed. Other popular responses included ease of viewing items (34%), fast loads of information (33%) and the ability to check store inventory and/or pick up item at store (34%). Separately, respondents indicated that the ability to get help when needed is the area in which apps fare most poorly, while ease of purchase is what they’re doing best. Source: Contact Solutions
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.