![Newspapers' Online Reach By Demographic, August 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/NAAcomScore-Newspaper-Digital-Audience-Reach-by-Demo-Oct2014.png "Chart - Newspapers' Online Reach By Demographic")
Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014, the highest figure recorded by comScore and an 18% year-over-year increase. That translates to 8 in 10 online adults reading newspaper content online during the month, up from 65% in June 2013. Newspapers’ online reach was greatest among women aged 25-34 (92%), while women aged 18-24 represented the fastest-growing segment (38% year-over-year increase in unique visitors). Source: Newspaper Association of America (NAA) / comScore [PDF]
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