![Important Company Behaviors According To Consumers, November 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/11/CohnWolfe-Important-Behaviors-Company-to-Display-Nov2014.png "Chart - Important Company Behaviors According To Consumers")
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of research, which seems to agree on a that honesty and authenticity are important attributes, particularly to Millennials.https://www.marketingcharts.com/traditional/the-importance-of-honesty-and-authenticity-for-brands-48502/ Read the rest at MarketingCharts.
Posted in Consumer Behavior, Reputation Management
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.