Communicus reported that 60% of child and teen internet users turned to a tablet for schoolwork. While an earlier survey by Harris Poll for Pearson put this figure at 48%, tablet usage skewed younger here as well. The majority (56%) of US elementary web users studied used a tablet for schoolwork, and 34% did so two times a week or more. In comparison, 48% of middle school respondents and 45% of high schoolers used tablets for schoolwork. When asked about smartphones, the order flip-flopped. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.