![Data-Driven TV Ad Campaigns, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/Adap.tv-Data-Driven-Linear-TV-Campaigns-Sept2014.png "Chart - Data-Driven TV Ad Campaigns")
Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions. Source: Adap.tv
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