Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is just 4%, on par with pharma as the 6th-worst among 25 measured. By comparison, the restaurant industry has the highest net-positive rating, of 60% (67% positive versus just 7% negative), while the retail (40%) and travel (37%) industries also have relatively good reputations. Source: Gallup
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![Charts - Americans' Attitudes Toward Select Businesses & Industries Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/Gallup-Americans-Views-of-Business-and-Industry-Sept2014.png)