![Online Share Of Sales By Company Type, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/CMOSurvey-Forecast-Online-Share-of-Sales-by-Company-Type-Sept2014.png "Chart - Online Share Of Sales By Company Type")
As B2B vendors see commerce shifting online in response to customer demand, US CMOs from B2B product and services firms expect roughly 10% of their sales (10% and 9%, respectively) to be through the internet in the next 12 months. Not surprisingly, that’s a lower share than forecast by CMOs at B2C firms, who envision 14-15% of their sales to come via the internet. Source: The CMO Survey [PDF]
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