![Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/08/Medialets-Mobile-Ad-CTR-Benchmarks-in-H1-Sept2014.png "Chart - Mobile Ad CTRs By Device & Platform")
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year, a finding that aligns with a similar conclusion derived from an Opera study last year. The latest analysis – based on more than 300 billion data points on Medialets’ mobile and tablet ad serving platform – also indicates that ad CTRs were higher on tablets (0.59%) than on handsets (0.41%). Source: Medialets
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