![Email Subscriber Activity By Industry, Q2 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/08/Yesmail-Email-Subscriber-Activity-by-Industry-in-Q2-Aug2014.png "Chart - Email Subscriber Activity By Industry")
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers could be considered active (having opened or clicked within the past 90 days), the lowest proportion of the industries studied (as with last year). The B2B industry’s low activity rate appears to be the result of targeting smaller niches rather than low open rates, as the industry’s unique open rate of 18.8% was among the top-half for the 12 industries tracked by Yesmail. Meanwhile, the healthcare (17.8%) and publishing (15.1%) industries enjoyed the highest subscriber activity rates, per the study. Source: Yesmail Interactive
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.