![Use Of Twitter Ad Formats, 2013 & 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/176001-177000/176240.gif "Chart - Use Of Twitter Ad Formats")
Promoted Tweets have been around for a while, and according to recent research, they’re the Twitter ad format of choice among marketers.
According to a June 2014 study by RBC and Advertising Age, nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts. Read the rest at eMarketer.
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