Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications. The study also finds that companies are monitoring and listening to social data to a greater extent than they are collecting and analyzing it. Source: MIT Sloan Management Review / Deloitte
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![Chart - Companies' Insights From Social Data Companies' Insights From Social Data, July 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/07/MITDeloitte-Use-of-Insights-From-Social-Data-July2014.png)