CPG Execs' Top Strategic Priorities, July 2014 [CHART]

CPG Execs' Top Strategic Priorities, July 2014 [CHART]

Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year – with this expected to rise alongside the increasing amount and use of data. Source: KPMG International / Consumer Goods Forum [PDF]

Read the rest at MarketingCharts.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories