![US Free-Standing Inserts Value, H1 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/07/KantarMedia-FSI-Activity-in-H1-2014-July2014.png "Chart - US Free-Standing Inserts Value")
158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period, per Kantar Media’s report. With the average face value of a coupon increasing by 4.5% to $1.69, the total dollar amount of incentives circulated grew by 8% to $267 billion. However, for the 7th consecutive first half of a year, average expiration decreased, this time by 2.4%. Source: Kantar Media
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