![Consumer Trust In Online Customer Reviews, July 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/07/BrightLocal-Trust-in-Online-Customer-Reviews-July2014.png "Chart - Consumer Trust In Online Customer Reviews")
More than ever, consumers in the US and Canada are reading online customer reviews to determine whether a local business is a good one, according to results from the latest annual BrightLocal survey examining consumer attitudes to reviews for local businesses. 92% of respondents will use a local business if it has a 4-star rating; 72% if it has a 3-star rating; but just 27% if it has a 2-star rating. Read the rest at MarketingCharts.
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