![World Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/YouGov-World-Cup-Sponsor-Identification-June2014.png "Chart - World Cup 2014 Sponsor Brand Recall By Demographic")
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%),according to results from a YouGov survey conducted earlier this week (June 23-24). As with other research surrounding major sporting events, the survey found a significant percentage of respondents incorrectly identifying some brands as official sponsors. Indeed, respondents were as likely to incorrectly identify Nike as they were to correctly identify Adidas (16% each).
The highest rates of correct sponsor identification were for Coca Cola (21%) and McDonalds (19%).
The study also found that Hispanics are more than twice as likely as the average American to say they’re interested in the World Cup (68% vs. 31%), while being 44% more likely to be correctly identify a sponsor (52% vs. 36%). Read the rest at MarketingCharts.
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