![Top Mobile Marketing Objectives, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Ascend2-Most-Important-Mobile-Marketing-Objectives-June2014.png "Chart - Top Mobile Marketing Objectives")
The most important objective for mobile marketing is to improve customer engagement, according to newly-released survey results from Ascend2 and Research Partners. Some 55% of respondents who use or plan to use mobile marketing indicated this to be an important objective, followed in close succession by increased lead generation (40%), increased brand awareness (39%) and increased website traffic (38%). Recent research from Urban Airship indicates that 8 in 10 senior marketers from around the world agree that mobile supports audience engagement and brand awareness. Read the rest at MarketingCharts.
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