![Best Online Channels For Driving Sales, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/RetailMeNot-Digital-Promotions-Channels-Best-Driving-Sales-June2014.png "Chart - Best Online Channels For Driving Sales")
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years. Asked which digital channels provide the best opportunity to drive sales when it comes to the shift from printed circulars to digital formats, retailers pointed primarily to retailer websites (23%), deal or promotion websites (23%), and deal or promotion mobile apps (22%). Source: RetailMeNot [PDF]
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.