As they pool all their resources and scour for the best prices both online and offline, US Hispanic millennials remain receptive to offerings from brands and advertisers about products and services. In a September 2013 study, Experian Marketing Services found that 18.7% of Hispanics ages 18 to 34 would be interested in receiving advertisements on their mobile devices, compared with 8.5% of non-Hispanics the same age.
In May 2013 polling by ThinkNow, 77% of Hispanic millennials agreed that advertisements on their mobile phones provided them with useful information about new products and services. And per the Experian survey, 22.7% of Hispanic millennials reported they were likely to purchase products they saw advertised on their mobile phones; just 14.1% of non-Hispanics said the same. Read the rest at eMarketer.
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