![Online Ad Impressions & Actions, Q1 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Neustar-Campaign-Actions-per-Impression-in-Q1-June2014.png "Chart - Online Ad Impressions & Actions")
In Q1, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share and mobile 2.5% share. While social captured 12% of impressions, it accounted for a relatively smaller 7% of actions, likely due to its influence being more in the upper funnel. Source: Neustar Aggregate Knowledge
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