Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”
Even though digital video advertising is in some ways well established, it is still new to many marketers and is still evolving for the experienced ones. Read the rest at eMarketer.
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