![Marketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic, January 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/169001-170000/169653.gif "Chart - Marketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic")
Marketers are often quite dismissive of the TV ad opportunity. A January 2014 study by Econsultancy and Adobe asked client-side marketers worldwide if they thought mass reach via TV would not be an effective tactic within five years. Almost half agreed that it wouldn’t, with just 20% feeling that it would be effective.
Ad spend, meanwhile, continues to flood into the mobile channel. Indeed, eMarketer estimates that mobile will become the single biggest ad channel in the UK by 2017. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.