![Western European Online Ad Spending By Country, 2012-2018 [TABLE]](http://www.emarketer.com/images/chart_gifs/170001-171000/170900.gif "Table - Western European Online Ad Spending By Country")
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of €9.2 billion ($12.27 billion). But spending on search remained greater overall, at €13.4 billion ($17.87 billion), and rose almost as much (13.0%).
The UK topped the list of the most valuable digital ad markets in Western Europe, followed by Germany and France. But across Europe as a whole, the most impressive growth was seen in Russia (26.8%) and Turkey (24.3%)—where online platforms were just beginning to realize their potential for advertisers and brands. Read the rest at eMarketer.
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