![US Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/172001-173000/172130.gif "Chart - US Consumer Electronics Online Ad Spending By Objective")
eMarketer estimates that computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion, on direct-response efforts in 2014, and 46% of ad spending, or $1.75 billion, on branding.
The shift among consumers to smartphones and tablets has resulted in astounding overall mobile ad spending growth. Spending by the computing products and consumer electronics industry reflects this trend. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.